THIS
IS
NOT AN
AI
TALK
On meaning,
presence,
and what's
worth making
Oct 8, 2026
6:30pm
Industrial Color
32 Ave of the Americas
New York, NY
About
For every exceptional use of AI, there are countless more examples where AI has been bolted on without a second thought. It’s now in everything: from team workflows to digital products, hiring processes, and company decks.
The problem is, the adoption has been so fast that most organizations haven’t yet slowed down enough to redesign their systems and ask the right questions. That’s what this talk is about.
AREA 17 and Industrial Color are bringing together leaders from AI-native and legacy brands including Figma, L'Oréal, Pentagram, and Wolff Olins.
Join us for a conversation where we’ll examine the relationship between human and artificial intelligence across three levels: brands, organizational systems, and individuals. Together, we'll unpack what needs to be fundamentally redesigned as new forms of intelligence redefine the value of human contribution.
Admission is free, capacity is limited. We can't wait to have you with us!
Hosts and Speakers
Overview
6:30
Doors open
Drinks and light bites will be served
7:00
Panel conversation & Q+A
8:30
Cocktail reception
Connect with brand and industry leaders
Hosts
Industrial Color is a creative production company based in New York and Los Angeles. For over three decades, Industrial Color has collaborated with leading brands across all industries to expand production capacity, unlock opportunities through new technology, and create content that resonates.
AREA 17 is a brand, experience, and technology company with studios in Paris and New York. Founded in 2003, AREA 17 partners with the world’s most influential organizations to actualize their ambitions and achieve their greatest impact.