Unmatched Volume: 360° Content for NYX

Services

Creative
Production
E-commerce production
Post-production

Deliverables

Campaign images & video for site, social, OOH
E-commerce imagery & video
Social content

NYX knows that as far as their customers are concerned, there’s no such thing as too much content. To meet their creative, marketing, and social needs, we developed a custom shoot format to deliver unmatched volumes of fresh visuals for every channel.

Meet the mega shoot: our 360° solution to produce endless, diverse content in record time. We transformed our expansive L.A. studios into a NYX content factory, coordinating hyper-efficient shoots between our expert creative, production, and post teams and an entourage of cast and crew: think dozens of models and multiple sets, all working at once.

Along with e-comm imagery, we shot, edited, and finished digital campaign heroes, on-model imagery, application videos, tutorials, BTS, swatches, B&As, torture tests, shade grids, and more for NYX’s global presence on Instagram, YouTube, TikTok, and across their site and out-of-home placements.

From festival-focused video ads to bold product imagery, we captured the vibrance of NYX in every shot.

PDP imagery and video