YSL Beauty brought their unmistakable brand flavor to Coachella 2026 with a two-day activation, turning an Indio roadside stop into a retro beauty destination. The site featured glam makeovers, interactive social moments, and appearances by brand ambassadors Laura Harrier, Drew Starkey, Maria Zardoya, and Anthony Keyvan. A performance from Young Miko and Miguel anchored the weekend, making the site one of the most documented destinations of the festival.

Industrial Color partnered with the YSL Beauty team and director/DP Ben Dolenc to realize the vision and document the energy of the event. We built momentum leading up to the reveal, using a hybrid approach to bring the retro California desert experience to life. On site, Industrial Color led content capture and overnight post-production, delivering retouched stills and edited video in near real time.

Coverage included teaser assets, wild postings, performance highlights, empty-space photography, VIP photo and video moments, trend-driven social content, and sizzle reels documenting the entire experience.

NYX knows that as far as their customers are concerned, there’s no such thing as too much content. To meet their creative, marketing, and social needs, we developed a custom shoot format to deliver unmatched volumes of fresh visuals for every channel.

Meet the mega shoot: our 360° solution to produce endless, diverse content in record time. We transformed our expansive L.A. studios into a NYX content factory, coordinating hyper-efficient shoots between our expert creative, production, and post teams and an entourage of cast and crew: think dozens of models and multiple sets, all working at once.

Along with e-comm imagery, we shot, edited, and finished digital campaign heroes, on-model imagery, application videos, tutorials, BTS, swatches, B&As, torture tests, shade grids, and more for NYX’s global presence on Instagram, YouTube, TikTok, and across their site and out-of-home placements.

From festival-focused video ads to bold product imagery, we captured the vibrance of NYX in every shot.

PDP imagery and video

Social content

NYXTape: makeup-inspired music

Swatches & swipes

B&As & torture

Tutorial

Shade grids

BTS

Iconic cosmetics brand YSL Beauty unveiled its newest ambassadors Bruna Marquezine and Lila Moss in a multi-part makeup campaign alongside longtime muse, Zoe Kravitz.

Industrial Color partnered with visionary photographer/director Amy Troost and DP Shane Sigler to concept, produce, and deliver luxe still and motion assets for digital media and out-of-home placements for three unique campaigns.

With all three campaigns shooting simultaneously, our creative team developed different camera moves, transitions, and post effects to make each campaign distinctive while maintaining an elevated brand consistency. Working alongside Amy Troost, we let the Muses take center stage, infusing a youthful edge into the brand while shining a light on their cult-beloved products.

Every year, the world of racing descends upon Las Vegas for the F1 Grand Prix, and all eyes are trained on one of the biggest names in the sport: Mercedes-Benz.

Building on the event’s energy, Mercedes took over TikTok’s TopView in 2023 with a feature on the iconic Mercedes-AMG GT. Placing their global audience behind the wheel, viewers experienced the car’s unmistakable power as it sped down Interstate 15 toward Las Vegas.