In a significant move that bridges the gap between elevated creative production and cutting-edge technology, Industrial Color is proud to announce the launch of our dedicated AI department. Driven by a team of production, creative, and technology experts, this strategic expansion builds upon our decades of experience delivering high production value content for the world’s most recognizable brands.
A new era of creative production
The creative landscape is undergoing a profound transformation. As generative AI reshapes production processes, the differentiator isn’t simply having access to AI tools—it’s having the expertise to elevate AI-generated content to the standards that luxury and premium brands demand.
“WE’RE NOT JUST ADOPTING AI; WE’RE REDEFINING WHAT’S POSSIBLE WHEN DECADES OF PROVEN PRODUCTION EXPERTISE MEET ADVANCED AI CAPABILITIES.”
– Steve Kalalian, Founder & CEO
“We’re not just adopting AI; we’re redefining what’s possible when decades of proven production expertise meet advanced AI capabilities,” said Steve Kalalian, Industrial Color’s Founder and CEO. “The shift in the creative landscape is not just about layering AI into existing production capabilities to automate redundant tasks; it is an entirely reimagined process, built upon generative AI’s ability to support human creativity and enable new workflows that are dynamic, immediately iterative, and break out of the traditionally linear production structure.”
As brands increasingly explore how AI can improve their content production process and bottom line, Industrial Color sits at the forefront of the adoption curve, already working with global brands to produce and manage AI content at scale. The use cases span everything from concepting, to full scale content production across all formats and channels including campaign, social, and ecommerce in still and video. Ultimately, applying AI to creative production enables Industrial Color to:
- Generate premium, market-ready assets with creative control and brand consistency at scale
- Accelerate production cycles with real-time iteration and faster approvals
- Globalize content effortlessly, maintaining brand integrity across regions and languages
- Reduce production costs without compromising on quality or creativity
A new production paradigm
The key to using AI effectively is knowing when, where, why, and how to apply it, while strategically incorporating traditional production methods along the way. By redesigning our production processes, we have been able to reengineer how we collaborate with our customers, putting their ideas and their needs at the center of the production workflow. This combination of AI fluency and custom-built workflows, coupled with our archive of industry-defining creative content and decades of historical data, gives Industrial Color the ability to explore endlessly, achieve better outcomes, and do so at unprecedented speed.
We become subject matter experts for our clients, tailoring each AI workflow to best approach their use case and using the optimal mix of AI products, traditional production methods, and expert oversight to achieve their creative objectives.
THE KEY TO USING AI EFFECTIVELY IS KNOWING WHEN, WHERE, WHY, AND HOW TO APPLY IT, WHILE STRATEGICALLY INCORPORATING TRADITIONAL PRODUCTION METHODS ALONG THE WAY.
THE FUTURE OF CONTENT PRODUCITON
In virtually every client brief, we’ve found that AI can optimize, accelerate, and expand content creation. As brands navigate this rapidly evolving landscape, Industrial Color partners with those seeking to remain at the forefront of tech-enabled transformation. We understand that effective AI implementation isn’t just about using the technology—it’s about integrating that technology within your unique infrastructure and objectives.
The brands that will thrive tomorrow are those that can adapt and iterate fastest. “Industrial Color is leveraging industry expertise and cutting-edge technology to redefine what’s possible in content creation,” says Kalalian. “We are advising clients on where and how to begin, partnering to produce exceptional content at scale, and continually investing in transformative technology that expands human creative capabilities.”