THIS
IS
NOT AN
AI
TALK

On meaning,
presence,
and what's
worth making

Oct 8, 2026

6:30pm

Industrial Color 

32 Ave of the Americas

New York, NY

About

For every exceptional use of AI, there are countless more examples where AI has been bolted on without a second thought. It’s now in everything: from team workflows to digital products, hiring processes, and company decks.

The problem is, the adoption has been so fast that most organizations haven’t yet slowed down enough to redesign their systems and ask the right questions. That’s what this talk is about.

AREA 17 and Industrial Color are bringing together leaders from AI-native and legacy brands including Figma, L'Oréal, Pentagram, and Wolff Olins.

Join us for a conversation where we’ll examine the relationship between human and artificial intelligence across three levels: brands, organizational systems, and individuals. Together, we'll unpack what needs to be fundamentally redesigned as new forms of intelligence redefine the value of human contribution.

Admission is free, capacity is limited. We can't wait to have you with us!

Hosts and Speakers

Steve Kalalian

Founder & CEO

Industrial Color & Globaledit

Steve is the founder and CEO of CoCreativ, an integrated group offering end-to-end creative production capabilities (Industrial Color, Globaledit, Smashbox Studios). For over 30 years, he has partnered with industry-leading brands including Netflix, L’Oréal, Warner Bros., and Christie’s to expand their creative capacity and produce world-class content. From pioneering cloud-based collaboration during the shift from film photography to digital to developing AI-enabled creative tools, Steve lives at the forefront of technology-powered production.

George Eid

CEO & Co-Founder

AREA 17

George is a systems thinker disguised as a storyteller. As founder of AREA 17, he has spent two decades helping visionary organizations, from OpenAI and Nike to The Getty and The New York Times, grow without losing their soul. He advises CEOs and leadership teams navigating complex transformation, where AI, systems thinking, and brand identity converge to shape what comes next.

Kemp Attwood

Founding Partner & CCO

AREA 17

As a Founding Partner, Kemp leads the global design and strategy disciplines. An 11 year veteran of AREA 17, Kemp joined the agency first as a Design Director in the Paris studio before becoming a partner and returning Stateside to lead the New York studio. As with all partners, he is hands-on with clients, working as an executive creative director on client engagements.

 

Previously, Kemp worked as a senior art director at Second Story in Portland Oregon, creating websites and museum installations for National Geographic Society, the Smithsonian Institution and the United States Holocaust Memorial Museum. He began his career as a designer at Blast Radius in Vancouver. Later, his work at the Canadian Broadcasting Corporation’s Radio 3 garnered awards from Communication Arts, the Art Directors Club and the New York Festivals awards. Kemp studied in Toronto, Canada where he earned a Bachelor of Arts in Creative Writing and Literature from York University and a Post-Diploma Certificate in New Media Design from the Bell Center for Creative Communications.

Lior Albeck

Director of Product

Figma Weave

Lior is the Director of Product for Figma Weave, a creative platform for AI-native media production. He co-founded Weavy in 2024 and served as its CEO until its acquisition by Figma in 2025, when it became Figma Weave. Previously, Lior led the seller side of Fiverr, the world’s largest freelancer marketplace, and has spent more than 15 years in strategy, product, and entrepreneurship roles in tech.

Edouard Baudoin

VP Media & Marketing Sourcing

L’Oréal

Edouard leads media, consumer insights, advocacy & influencer, content production and CRM sourcing at L’Oréal across the entire company ecosystem’s divisions, including its brands, corporate functions, and global teams. For nearly twenty years, he has seen and shaped L’Oréal’s buying and sourcing strategy across Paris, Los Angeles, and New York.

Dani Loftus

Founder

This Outfit Does Not Exist/socio.path

Dani Loftus is a founder, investor and cultural advisor.

 

After founding This Outfit Does Not Exist in 2021, she quickly became a leading voice in digital fashion, working with brands like Chanel, Dion Lee, Maison Margiela, Puma, and Google, while co-founding RED DAO, a digital-fashion investment vehicle with $10M of assets under management. In 2022 Dani raised $1.5M to build DRAUP, a digital-fashion marketplace repositioning code as couture. DRAUP creative generative fashion collections with artists including Nicolas Sassoon, Linda Dounia, and Emi Kusano and exhibited at MOCA Tokyo, the Dakar Biennale, and Christie’s Auction House, where DRAUP sold the first-ever digital fashion piece in Gucci’s “Future Frequencies” auction. DRAUP was acquired by Tribute Brand in 2024, where Dani went on to serve as Chief Commercial Officer.

 

Dani now advises frontier AI lab Prior Computers on narrative and go-to-market, sits on the board of Cohen Circle’s $220M art-and-technology SPAC, and invests through her syndicate Confirmation Bias under the thesis that culture is the moat. Her latest project, socio.path, pairs interviews with leading founders, artists, and investors with IRL events to create a field guide for predicting the future.

Giorgia Lupi

Partner

Pentagram

Giorgia Lupi is an award-winning information designer and a partner at the international design consultancy, Pentagram. Her work synthesizes data and storytelling in innovative ways to create unique and singular brand expressions for clients such as Google, IBM, Gates Foundation, and The New York Times. Her vibrant and inspiring design work empowers leading global organizations to achieve their mission through data-driven storytelling, and reflects her belief that data has the capacity to make us all more human—advancing our intelligence, engagement, and delight.

 

One of the most lauded designers of her generation and a prominent voice in data design, Lupi received the National Design Award in 2022 and the Compasso d’Oro in 2025 for her visual op-ed in the New York Times.

Forest Young

Global Design & AI Resident

Wolff Olins

Forest Young is a designer and educator who has run his own practice, Young Studio, since 2000. He joined Wolff Olins in 2016 as Head of Design and became the firm’s first Chief Creative Officer in 60 years, leading industry-defining work like the Uber brand transformation. He then served as Global Head of Brand at Rivian and Executive Director of Design at FundamentalCo. In 2025 he returned to Wolff Olins as Global Design & AI Resident. He is a Senior Critic at the Yale School of Art, where he earned his MFA, and he holds a BS in human development from Cornell. He argues that AI predicts like a meteorologist, while the artists and defining brands of our time conjure the weather.

Overview

6:30

Doors open

Drinks and light bites will be served

7:00

Panel conversation & Q+A

8:30

Cocktail reception

Connect with brand and industry leaders

Hosts

Industrial Color is a creative production company based in New York and Los Angeles. For over three decades, Industrial Color has collaborated with leading brands across all industries to expand production capacity, unlock opportunities through new technology, and create content that resonates.

AREA 17 is a brand, experience, and technology company with studios in Paris and New York. Founded in 2003, AREA 17 partners with the world’s most influential organizations to actualize their ambitions and achieve their greatest impact.