Muse
YSL Beauty

Iconic cosmetics brand YSL Beauty unveiled its newest ambassadors Bruna Marquezine and Lila Moss in a multi-part makeup campaign alongside longtime muse, Zoe Kravitz.

Industrial Color partnered with visionary photographer/director Amy Troost and DP Shane Sigler to concept, produce, and deliver luxe still and motion assets for digital media and out-of-home placements for three unique campaigns.

With all three campaigns shooting simultaneously, our creative team developed different camera moves, transitions, and post effects to make each campaign distinctive while maintaining an elevated brand consistency. Working alongside Amy Troost, we let the Muses take center stage, infusing a youthful edge into the brand while shining a light on their cult-beloved products.