Industrial Color Brands Acquires Studio Division of eBay Enterprise Marketing Solutions
A Full Suite of Enterprise Solutions Elevates Ecommerce Photography for Brands and Retailers
New York, NY – March 28, 2016 – Industrial Color Brands today announced its acquisition of eBay Enterprise Marketing Solutions’ Studio Division, purchasing its ecommerce studios in New York, NY, King of Prussia, PA, and Louisville, KY.
The Studio Division of eBay Enterprise Marketing Solutions specializes in ecommerce photography services that enable brands and retailers to deliver consistent omni-channel experiences across all retail touch points. The acquisition will enhance Industrial Color Brands’ offering, providing its clients with a full suite of enterprise solutions, including ecommerce photography, merchandising and sample management, full shoot management for on-figure and still life photography, and copywriting.
“eBay Enterprise’s Studio Division is an ideal fit for Industrial Color Brands. The acquisition supports our ongoing strategy to provide our clients with full creative production services that meet their needs in today’s changing marketplace,” said Steve Kalalian, CEO Industrial Color Brands. “The acquisition significantly expands our ecommerce solution and enables us to offer clients, brands, and retailers elevated content at faster time to market. The Studio Division shares our culture of innovation and providing clients technology-enhanced creative services.”
“Industrial Color Brands and eBay Enterprise Marketing Solutions share the same founding principle, providing unparalleled customer service and high-end solutions to our clients,” stated eBay Enterprise Marketing Solutions CEO Michael Jones. “The two companies already serve the same brands in different verticals. With the completion of this transaction, our clients will benefit from expanded capabilities, including studio facilities, still and video capture, post-production, and creative workflow solutions to drive engagement, momentum, and transaction.”
About Industrial Color Brands
Industrial Color Brands partners with top brands, agencies, and creative professionals, providing a full range of essential production services. For over 25 years, Industrial Color Brands has led the industry through a culture of innovation, bringing state-of-the-art digital production and post-production solutions to our clients.
Our group of vertically integrated companies – Fast Ashleys Studios, Smashbox Studios, Industrial Color, Impact Digital, and globaledit – offers end-to-end services including studio facilities, still and video capture, post-production, and creative workflow solutions. We serve the fashion, retail, advertising, media and entertainment industries worldwide.
Chief Operating Officer
About eBay Enterprise Marketing Solutions
eBay Enterprise Marketing Solutions enables brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers and convert browsers into loyal buyers. With unrivaled flexibility and control, our clients accelerate performance marketing metrics and win with today’s digitally connected consumer. eBay Enterprise Marketing Solutions is a portfolio company of Banneker Partners and the Permira Funds. It’s headquartered in Wilkes-Barre, Pa. and has offices in King of Prussia, New York, San Francisco, San Jose, and Tempe.