/Motion “She’s Electric” by Santiago and Mauricio

The Industrial Color Motion team provided digital capture support and a Director of Photography to directors, Santiago and Mauricio, for this new electric fashion short featuring Alana Zimmer. Filming took place at Fast Ashleys Studios in Brooklyn.

Pop photography and filmmaking siblings Santiago and Mauricio Sierra take us on a high-octane night ride starring a vamped-up Alana Zimmer in their latest short, She’s Electric. Looking back on growing up in the 80s, the brothers drew inspiration from Japanese anime, Atari video games and Disneyland’s Space Mountain attraction to create the retro imagery. “We remembered watching ET and Back to the Future, and when our dad got the first Mac,” says Santiago. “It was an interesting time where new technology was shaping the vision of the future.” Previously creating color-bursting fashion shoots and sparkling campaigns for the likes of Interview magazine and Dior, Santiago and Mauricio cast otherworldly Canadian model Zimmer as their “perfect future 80s character” to sport the head-turning spring/summer beauty looks from makeup artist Romy Soleimani. “What we do isn’t film, it’s images in motion. It’s the new photography,” explains Santiago of their post-production-heavy technique. Adds Mauricio: “People can recreate entire universes out of nothing, and that’s one of the things we love to play with.” – Nowness.com