How fast does a heart beat behind the wheel of a Mercedes-Benz AMG?
Services
Production
Post
Creative Oversight
Partners
Merkley + Partners
Matt Wise and Fiorella Occhipinti
Every year, the world of racing descends upon Las Vegas for the F1 Grand Prix, and all eyes are trained on one of the biggest names in the sport: Mercedes-Benz.
Building on the event’s energy, Mercedes took over TikTok’s TopView in 2023 with a feature on the iconic Mercedes-AMG GT. Placing their global audience behind the wheel, viewers experienced the car’s unmistakable power as it sped down Interstate 15 toward Las Vegas.
Industrial Color spearheaded the spot’s production, shooting on location in Lancaster, California at the Kill Bill church with creator team Matt Wise and Fiorella Occhipinti. The duo hopped in a rigged car and sped down a gorgeous stretch of desert highway to capture the rush only felt behind the wheel of an AMG GT. Then in collaboration with Merkley + Partners, our post-production and creative teams brought that footage to life with the sound of a heartbeat and the open road in a high-engagement viral post.
